Privacy Policy
Last updated: 26-04-2026
This Privacy Policy explains how Bravo Probiotics UK / Naturally Better Health collects, uses, stores, and protects your personal information when you visit our website, place an order, contact us, or subscribe to our communications.
Our website is:
www.BravoProbiotics.co.uk
For privacy questions, you can contact us at:
[email protected]
1. Who We Are
Bravo Probiotics UK is operated by Naturally Better Health Ltd.
For the purposes of UK data protection law, we are the “data controller” for the personal information we collect from you through our website, checkout, customer service, and marketing communications.
2. Information We Collect
We may collect the following types of personal information:
Order and account information
  • Name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Order details
  • Payment status
  • Purchase history
Payment information
Payments are processed securely by our payment provider. We do not normally store your full card details.
Delivery information
We share the information necessary to fulfil and deliver your order with our fulfilment and logistics partners, including Royal Mail Track & Trace where applicable.
Communication information
If you contact us by email, contact form, or customer service channel, we may keep a record of your message and our response.
Marketing information
If you sign up to receive emails, updates, product education, or offers, we may collect your name, email address, marketing preferences, and engagement with our emails.
Website and technical information
When you visit our website, we may collect information such as your IP address, browser type, device type, pages visited, time spent on the website, referral source, and cookie preferences.
3. How We Use Your Information
We use your personal information to:
  • Process and fulfil your orders
  • Deliver products to you
  • Send order confirmations and delivery updates
  • Provide customer support
  • Handle returns, refunds, complaints, or product issues
  • Improve our website, services, and customer experience
  • Send marketing emails where you have opted in or where legally permitted
  • Keep business, accounting, and tax records
  • Prevent fraud, misuse, or unauthorised activity
  • Comply with legal and regulatory obligations
4. Lawful Bases for Using Your Data
Under UK GDPR, we must have a lawful basis for using your personal data. These may include:
Contract
We use your information to process and deliver your order, manage payment, provide customer service, and fulfil our obligations to you.
Legal obligation
We may need to keep certain records for tax, accounting, consumer protection, or legal reasons.
Legitimate interests
We may use your information to operate and improve our business, respond to customer enquiries, prevent fraud, manage logistics, and maintain website security, provided your rights do not override those interests.
Consent
We rely on your consent where required, such as for certain marketing emails or non-essential cookies.
5. Who We Share Your Information With
We only share your personal information where necessary and appropriate. This may include:
  • Website and ecommerce platform providers
  • Payment processors
  • Fulfilment and logistics partners
  • Royal Mail and delivery providers
  • Email marketing platforms
  • IT, hosting, analytics, and security providers
  • Accountants, professional advisers, or legal advisers
  • Regulators, authorities, or law enforcement where legally required
We do not sell your personal information.
6. Marketing Communications
If you subscribe to our emails, we may send you product updates, educational content, offers, and information about Bravo Probiotics UK.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting:
[email protected]
We will not send you marketing emails where we are legally required to have consent unless you have given that consent.
7. Cookies and Website Tracking
Our website may use cookies and similar technologies to make the website work, improve functionality, understand website traffic, and support marketing or analytics.
Some cookies are essential for the website and checkout to function. Others may require your consent, depending on their purpose.
You can manage cookies through your browser settings and, where available, through our cookie banner or cookie preference tool.
8. How Long We Keep Your Information
We only keep your personal information for as long as necessary for the purposes described in this policy.
Typical retention periods may include:
  • Order and transaction records: kept as required for tax, accounting, and legal purposes
  • Customer service records: kept for a reasonable period to help resolve enquiries or complaints
  • Marketing data: kept until you unsubscribe or withdraw consent
  • Website analytics data: kept according to the settings of the analytics tools we use
When personal information is no longer needed, we will delete it or anonymise it where appropriate.
9. How We Protect Your Information
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no online system is completely secure, so we cannot guarantee absolute security of information transmitted over the internet.
10. International Transfers Some of the service providers we use may process personal information outside the United Kingdom.
Where this happens, we aim to ensure that appropriate safeguards are in place, such as recognised contractual protections or adequacy arrangements, where required by UK data protection law.
11. Your Data Protection Rights Under UK data protection law, you may have rights including:
  • The right to access the personal information we hold about you
  • The right to ask us to correct inaccurate information
  • The right to ask us to delete your information in certain circumstances
  • The right to restrict processing in certain circumstances
  • The right to object to certain types of processing
  • The right to data portability in certain circumstances
  • The right to withdraw consent where processing is based on consent
To exercise your rights, please contact:
[email protected]
We may need to verify your identity before responding to your request.
You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how your data has been handled. The ICO is the UK’s data protection regulator.
12. Children’s Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
14. Contact Us For questions about this Privacy Policy or how we use your personal information, contact:
Bravo Probiotics UK / Naturally Better Health
Email: [email protected]
Website: www.BravoProbiotics.co.uk